The Jedi Marketing Mind Trick
You’ve hear of the Jedi Mind Trick, right? But did you know that the Jedi Mind Trick is REAL! And that you can easily master it and get others to do your bidding.
I know what you’re thinking. “Has Dave lost his mind?” But before you have me committed, see for yourself how I’m using the Jedi Mind Trick every day to increase my business’ profits.
You see, contrary to popular belief, the Jedi Mind Trick is not some sort of magic trick or mystical hypnotism. It is, in fact, nothing more than a simple form of psychological persuasion. Here’s how it works…
People Need an Answer
Do you remember that scene in Star Wars where the Storm Trooper stops Luke Skywalker and Ben Kenobi to question them about the droids?
TROOPER: How long have you had these droids?
LUKE: About three or four seasons.
BEN: They’re for sale if you want them.
When people visit your site, they usually do so because they want information. In other words, they have a question. Use a keyword research tools such as
http://www.wordtracker.com to find the questions people are asking. Then answer them. This lets the visitor know that you are helping them with what they need. They’ll be more receptive to your message if they feel you listen to them, understand their question and have the answer.
People Don’t Like to Think
TROOPER: Let me see your identification.
BEN: You don’t need to see his identification.
TROOPER: We don’t need to see his identification.
Scientists have tested the types of brain waves emitted when a person thinks hard such as “when a person attempts to solve a math problem.”
What they discovered was that “your brain has a similar response to thinking hard as it does to physical pain! Your brain doesn’t like to do it, and avoids it when it can.”
“So how do we avoid effortful thinking? By finding shortcuts…”
Given the choice, which would you rather do?
A) Design and conduct an experiment to determine whether my laundry detergent cleans better than my competitor’s.
Or…
B) Have someone else do all that thinking and show you which one cleans better.
Save people the time and trouble of thinking and they will thank you by buying whatever product you’re promoting.
People Need a Reason
The next thing Ben does is give the Storm Trooper the reason he doesn’t need to see their identification.
BEN: These aren’t the droids you’re looking for.
TROOPER: These aren’t the droids we’re looking for.
A study conducted by Ellen Langer revealed that “request + reason” yielded compliance 94% of the time, whereas a request alone yielded compliance only 60% of the time. The funny thing is: it doesn’t matter what the reason is. All that matters is that you give a reason.
Here are some examples.
“Buy to my product because it’s cheaper.”
“Get my product because your refrigerator is running.”
Believe it or not, the second request will work just as well as the first. What matters is that you give them a reason.
People Need to Know What to Do Next
BEN: He can go about his business.
TROOPER: You can go about your business.
BEN: Move along.
TROOPER: Move along. Move along.
Doing things is easy. Figuring out what to do is hard. It takes a lot of concentration and thought to figure out what to do.
If Ben had not said “Move along”, there would have been a confused moment where nothing happened and nobody knew what to do next.
Harry Mills, a sales and influence expert, tells us “You’ve actually got to get people to take action. For example, you listen to someone give a presentation and they deliver a rousing speech. You’re just about ready to pick up your guns and walk into battle to die for them. But then they don’t ask you to do anything; they just leave you charged up.”
Give your visitors specific instructions. Tell them exactly what you want them to do.
“Click here now and order my product.”
